Associate Director, Trade Marketing

CP Axtra · Bangkok, Bangkok, Thailand

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About this role

Key responsibilities Trade strategy and planning - Set the annual trade calendar and campaign strategy with Commercial, covering seasonal moments, corporate campaigns, B2B and local plans. - Decide the channel and budget mix between online and offline, and move spend to what the data shows works. - Build the plan for each campaign: objective, mechanic, target customer, budget and success…

Excerpt only. The full posting is on the employer’s careers site.

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